Securitas
    About us
    • Tone of Voice
      Brand architecture and naming
      Brand Communication (OLD)
      Brand communication
      • Brand communication concept
      • Brand communication guidelines
      Contacts
    Visual Identity
    • Design Principles
      Core Elements
      • Logotype
      • Typography
      • Color
      • Imagery
      • The Dot Space
      Supporting Elements
      • Iconography
      • Illustration
      • Infographics
    Brand Experience
    • Print collateral
      • Business card
      • Brochures / reports
      • Posters
      • Roll Ups
      Digital Communication & Social Media
      • Social Media
      • Digital Communication
      MS Office
      • PowerPoint
      • Word
      Product Sheet
      Uniforms & Vehicles
      • Uniforms
      • Vehicles
      Signage
      • Client signs
      • Flags
      Branded Items
      Purpose Branded items
      • Purpose Digital materials
      • Purpose Printed materials
      Protectas
      Co-branding
      • Creating co-branding
      • Third party usage / Endorsement
      Sponsorship
    Digital Experience
Securitas Brand Portal
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Securitas
About us
    Tone of Voice
    Brand architecture and naming
    Brand Communication (OLD)
    Brand communication
    • Brand communication concept
    • Brand communication guidelines
    Contacts

Why we’re here and how we sound

© Securitas AB 2025. See a different world.

Visual Identity
    Design Principles
    Core Elements
    • Logotype
    • Typography
    • Color
    • Imagery
    • The Dot Space
    Supporting Elements
    • Iconography
    • Illustration
    • Infographics

Tools and rules for a consistent brand

© Securitas AB 2025. See a different world.

Brand Experience
    Print collateral
    • Business card
    • Brochures / reports
    • Posters
    • Roll Ups
    Digital Communication & Social Media
    • Social Media
    • Digital Communication
    MS Office
    • PowerPoint
    • Word
    Product Sheet
    Uniforms & Vehicles
    • Uniforms
    • Vehicles
    Signage
    • Client signs
    • Flags
    Branded Items
    Purpose Branded items
    • Purpose Digital materials
    • Purpose Printed materials
    Protectas
    Co-branding
    • Creating co-branding
    • Third party usage / Endorsement
    Sponsorship

Bringing our brand to life

© Securitas AB 2025. See a different world.

Digital Experience

Home Brand Experience Co-branding

Co-branding

The way we communicate and present ourselves to our audiences has a major influence on how we are perceived by the outside world. A distinctive and consistent brand experience goes a long way toward generating long-term added value for the Securitas’ brand.

These directives describe basic rules and elements, outlining the most important principles for using the Securitas’ brand, together or in conjunction with other external third party brands. If you have any questions, please don’t hesitate to contact our brand team.

Creating co-branding

Third party usage / Endorsement

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Protectas

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Creating co-branding
Securitas
© Securitas AB 2025. See a different world.
www.securitas.com