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Home Brand Experience Co-branding Third party usage / Endorsement
There are three principal scenarios where we allow our brand assets to be used as an endorsement for third party brands: 1. When we need to communicate that a subsidiary or recently acquired company belongs to Securitas. These situations are usually temporary, lasting for the duration of the acquired entity’s migration into the Securitas organization and master brand visual expression. 2. When a supplier or partner needs to communicate that they cooperate with and have a close connection with Securitas. 3. When a company that has Securitas as a client or supplier and wishes to show that Securitas is part of their client portfolio. All endorsement initiatives must seek approval before implementation. The complete guideline can be obtained on request from the brand team brand@securitas.com
Associations with external companies can have a significant impact on Securitas’ reputation. Accordingly, it is crucial to conduct a thorough assessment of the external company’s values, practices and reputation before allowing them to use the Securitas brand as an endorsement.
This assessment should ensure that the external company’s actions and beliefs align with the brand values and goals of Securitas, thus reducing the risk of negative associations that could harm Securitas’ reputation.
The three iconic dots together with the byline ’A Securitas partner’ can be used by a partner or supplier that needs to communicate a close partnership with Securitas.
The three iconic dots together with the byline ’A Securitas company’ can be used during a short transition period when a recently acquired company is being migrated in to the Securitas master brand identity.
If a client company wishes to include Securitas in their communication, they may use the Securitas master logotype. However, it is essential to follow the standard regulations outlined in the brand portal for the master logotype. All these inquiries should be thoroughly evaluated and approved by brand@securitas.com before published.