“Our purpose answers the question why.
Why does Securitas exist? Why do we get up in the morning and – with pride – put on the uniform? Our purpose influences how we shape our strategy and how we behave. Our purpose unites us. Our purpose comes down to who we are and what we want to achieve.”
Magnus Ahlqvist, President and CEO of Securitas AB.

The look of our purpose heart has been updated in line with our new brand identity, however, the essential meaning of it remains strong.

To give some variety, we have two versions of the heart, one outlined in white and one full in our new shade of mid blue. Our values are still there, but in the format of our three dots.

Use the heart png file in any digital materials related to our purpose.

In the digital materials zip file you will find the following assets:

– A pixi book
– A power point presentation
– Our words