Visual Identity

Brand Experience

Digital Experience

Securitas Brand Portal

Brand architecture and naming

Brand communication

Brand communication concept
Brand communication guidelines

Why we’re here and how we sound

© Securitas AB 2024. See a different world.

Visual Identity

Design Principles

Logotype
Typography
Color
Imagery
The Dot Space

Supporting Elements

Iconography
Illustration
Infographics

Tools and rules for a consistent brand

© Securitas AB 2024. See a different world.

Brand Experience

Print collateral

Business card
Brochures / reports
Posters
Roll Ups

Digital Communication & Social Media

Social Media
Digital Communication

PowerPoint
Word

Uniforms & Vehicles

Uniforms
Vehicles

Client signs
Flags

Purpose Branded items

Purpose Digital materials
Purpose Printed materials

Creating co-branding
Third party usage / Endorsement

Bringing our brand to life

© Securitas AB 2024. See a different world.

Digital Experience

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Core / Supportive Elements

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