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Sponsorship

Sponsorship can be a powerful tool for building brand awareness and establishing a presence in the market. However, it is essential to carefully evaluate each opportunity to ensure it aligns with Securitas’ brand platform.
Consistency and accuracy in the use of Securitas’ brand assets is equally crucial in maintaining a strong brand identity. Therefore, it is essential to follow the guidelines and rules set down under the logotype section on this portal when using our brand assets in any sponsorship engagement.

All sponsorship initiatives must seek approval before implementation
brand@securitas.com

Sponsorship checklist

This checklist is intended to serve as a starting point for evaluating potential sponsorship opportunities. It is important to note that it is not comprehensive, and each sponsorship occasion should be assessed on a case-by-case basis.

  1. Audience: Consider the demographics and interests of the event’s attendees. Will they align with Securitas’ target audience? Are they likely to be interested in our services?
  2. Brand fit: Does the event align with Securitas’ brand values and image? Will sponsoring the event help to strengthen our brand identity and messaging?
  3. Reach: Consider the size and reach of the event. Will it provide the Securitas brand with enough exposure to make it a worthwhile investment?
  4. Budget: What is your budget for sponsorship? Will the cost of sponsoring the event provide a positive return on investment for Securitas?
  5. Activation opportunities: Will our brand have the opportunity to engage with attendees and promote Securitas during the event? Are there opportunities for product placement or branded experiences?
  6. Competitor involvement: Are your competitors sponsoring the same event? If so, will our brand be able to stand out and make an impact?
  7. Event reputation: Consider the reputation of the event and its organisers. Will associating our brand with the event have a positive impact on our brand’s reputation and credibility?

Visual example

Securitas sponsoring a clean water conference.

Visual example

Securitas sponsoring a hockey tournament.

Visual example

If the whole logotype is present elsewhere and Securitas as sponsor is clearly communicated there could be room for playful usage of the three dots.