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Tools and rules for a consistent brand
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Home Brand Experience Co-branding Creating co-branding
Co-branding can be a powerful tool to extend the Securitas brand’s reach and relevance. This section provides guidelines on how to visually execute a co-branding in a coherent way and thus keep the Securitas brand’s expression strong and recognisable.
All co-branding initiatives must seek approval before implementation. The complete guideline can be obtained on request from the brand team email@example.com
It is essential to evaluate any co-branding situation from Securitas perspective to make sure that the partnership aligns with Securitas overall brand strategy.
In a co-branding relationship there is usually two possible roles; driver, or passenger. The driver is the initiator, owner or driving force of the collaboration. The drivers logotype is placed first in the co-branding lockup.
Securitas as driver
Securitas as passenger
One or more external parties are passengers in a Securitas’ visual context.
Securitas present in an external parties visual identity.