Why we’re here and how we sound
© Securitas AB 2023. See a different world.
Tools and rules for a consistent brand
Bringing our brand to life
Home Visual Identity Core Elements
The identity is comprised of five core elements: logotype, color, typography, imagery, and the ‘Dot Space’. These key components combine to form the visual cornerstone of the identity. When used according to the following rules, Securitas can speak in a cohesive and recognisable tone of voice in every market around the globe.