Visual Identity

Brand Experience

Digital Experience

Securitas Brand Portal

Brand architecture and naming

Brand Communication (OLD)

Brand communication

Brand communication concept
Brand communication guidelines

Why we’re here and how we sound

© Securitas AB 2025. See a different world.

Visual Identity

Design Principles

Logotype
Typography
Color
Imagery
The Dot Space

Supporting Elements

Iconography
Illustration
Infographics

Tools and rules for a consistent brand

© Securitas AB 2025. See a different world.

Brand Experience

Print collateral

Business card
Brochures / reports
Posters
Roll Ups

Digital Communication & Social Media

Social Media
Digital Communication

PowerPoint
Word

Uniforms & Vehicles

Uniforms
Vehicles

Client signs
Flags

Purpose Branded items

Purpose Digital materials
Purpose Printed materials

Creating co-branding
Third party usage / Endorsement

Bringing our brand to life

© Securitas AB 2025. See a different world.

Digital Experience

Search

Home Brand Experience Signage

Signage

Client signs

Flags

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© Securitas AB 2025. See a different world.

www.securitas.com