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The Securitas color palette is one of the brand’s most powerful and recognisable assets.
Our most iconic colors are the SEC Navy Blue and the SEC Red. The dark blue provides the backdrop for much of the brand, and in combination with the red, which builds on Securitas’ established brand equity, pairs to create a dynamic and recognisable combination.
When mixed with the vibrant, energetic SEC Purple accent, and a harmonious range of neutrals and information colors, we create a broad yet defined color palette that’s suitable for a range of different applications.
The primary palette consists of two colors: SEC Red and SEC Navy Blue. The vibrant, energetic red capitalises on the brand’s heritage, while the dark navy blue provides a more practical platform on which to build. The SEC Purple is our accent color. It allows for vibrant and contemporary brand expression, while ensuring we don’t dilute the power of the red.
When the brand wants to be expressive, we can use our bolder primary red or accent color to communicate with energy. When, however, we need to speak in more sober tones, the palette is versatile enough to become more functional and pared back, seeing the brighter colors moving into more of a highlight role.
The information colors are ‘shades’ of the primary and accent palette. They are to be used specifically for information graphics and more detailed use, and are to be used alongside the rest of their color themes: SEC Red is complimented by the Light, Mid and Dark Reds.
At no point should information colors be mixed. For example, none of the Light, Mid or Dark Purples can be used with any other color than the SEC Purple.
Securitas uses SEC Red and SEC Navy Blue as our key signifier. It creates a distinct and recognisable sender.
The vibrant, energetic red capitalises on the brand’s heritage, while the dark navy blue provides a more practical and assertive platform on which to build.
The SEC Red is most commonly used for the three dots, but can also be applied to create impact and dynamic expression typographically.
The SEC Navy Blue, along with white, provides a neutral backdrop for our different expressions, and ensures we have two different tones of voice in terms of how we communicate: dark and light.
The SEC Red are always to be applied onto the SEC Navy Blue or white. It should not be used as a background color unless for a very specific purpose.
Beyond the highly recognisable primary palette, we also have the bold and energetic SEC Purple to use when we need to be expressive.
It is a particularly useful design asset when trying to create hierarchy or interest without needing to overuse the SEC Red, and diluting the power of the three red dots.
White is a color used commonly throughout the brand palette. It provides freshness and a clean alternative for more sober communication.
Much like the primary and accent palette, it too has supporting colors.
This range of greys provides a unified
yet neutral expression for the brand.
The information colors are ‘shades’ of the primary and accent palette and are particularly useful for infographics. For instance, when communicating using the SEC Red (our primary color), if complimentary shades are required to communicate in more detail, they should be taken from the red selection. The Light, Mid and Dark Red ensure a harmonious palette that has distinction between the shades.
The primary palette is used in applications such as logotype, stationery, uniforms, vehicles & signage.
Incorporating the accent color SEC Purple in the Dot Space, creative messaging & infographics allows for vibrant and contemporary brand expression.
Our background colors are almost always the SEC Navy Blue, White or SEC Light Grey. Avoid using our primary color SEC Red, our accent color SEC Purple and our information color palette as background colors. Our main text colors are White and SEC Navy Blue. White is used on dark background and the SEC Navy Blue on light backgrounds.
By using SEC Red or SEC Purple in some of our messages we can send strong identity signals, even in simpler layouts.
Color is an important part of our visual identity — it drives recognition and creates associations to the brand. In order to create the same visual experience in digital, in printed matter as well as on fabrics we use different color values depending on the outcome.
The Securitas color palette is available as ASE files that can be opened with Adobe Creative Suite (e.g. Photoshop, Illustrator and InDesign).
When printing applications there are two different values to use; CMYK or Pantone.
When using color on screens and digital environments we use RGB / HEX color values.
On fabrics, painted surfaces or varnish and powder coating we use the following color values.