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Line space

The line space builds on one of the most recognizable aspects of the Securitas visual identity by translating the movement and flow of the dot space into a modern line-based expression. This creates a contemporary visual aesthetic while maintaining a strong connection to established brand elements and recognizable visual cues.

Downloads

The Line Space (66.7 MB)

Best practice

The line space should be used in a similar way to the existing dot space. It should support the overall composition by adding movement and visual interest without distracting from the primary message.

Do

  • Scale the element up or down as required.
  • Reposition the element to create variety across layouts.
  • Use it as a supporting graphic element to create movement and depth.


Don’t

  • Place the line space over people or key subjects.
  • Allow the element to obscure important content.
  • Use the element in a way that competes with the main communication message.