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Home Visual Identity Design Principles
The design principles are the cornerstones of our visual identity. These four pillars are a visual interpretation of our company’s ethos and value. By ensuring all of our design relates back to these principles, we make sure that Securitas is communicating the desired messaging. If our brand idea is security made easy, then our design strategy can be described as Securitas made clear. Every experience and interaction with Securitas should be that of one brand, with one distinct identity.
Design is a tool to communicate our values, explain our offer and is the delivery that makes us who we are. It gives us one voice, instils trust and exudes the energy we need to connect to our audience. Designers, agencies or anyone that authorises design, needs to understand the essence of our identity and who we are. Whilst our strategy lays the foundation, a set of design principles will provide criteria for any experience or expression in the name of our brand.