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The Securitas visual identity guidelines contain and overview of the design elements that combine to create the brand, and instructions on how to use them.
Securitas’ visual identity is dynamic, human-facing and assertive, and a unified and considered expression of these core and supporting elements is essential to producing design of the highest standard.
Securitas takes pride in its identity; we’re proud of who we are. The visual language echoes this and aims to convey a sense of the brand’s history while simultaneously looking to the future.
Unlike the core elements, the supporting elements aren’t necessarily the defining building blocks of the visual identity. They are, however, cohesive and expressive components that embody the design DNA of the brand. Bespoke iconography and custom infographics make certain that whatever information we as a brand need to communicate, we are doing with quality, consistency and recognition.