When using the grid and creating layouts, we use the ‘rule of three’ as a reference point that informs many of our design decisions.

The different visual elements follow different grids depending on the format. The number of columns is always dividable by three to follow the rule of three.

Examples of various print and digital formats using a grid of 12, 6 and 3 columns.

Logo placement

The logo is always placed on the top-left corner.

“See a different world” placement

“See a different world” always sits in the bottom.


Use a maximum of two type sizes, large and small, in order to create a good typography contrast.


All elements should align to the grid.

Website URL

Only use the website URL on printed assets. 
Do not use it in a digital context.