Why we’re here and how we sound
© Securitas AB 2026. See a different world.
Tools and rules for a consistent brand
Bringing our brand to life
Home Visual Identity Visual extension Circle dot space
The circle dot space is an evolution of the existing dot space. It introduces a circular form and additional dimensional movement while preserving the visual language and design principles that are already familiar within the Securitas brand. The element adds texture, emphasis and visual interest and can be used across a wide range of communications when additional impact is needed.
The circle dot space should be used in much the same way as the existing dot space. It should complement content rather than dominate it and should always feel integrated into the composition.
Do • Use on both photographic and solid-color backgrounds. • Maintain sufficient contrast and visibility. • Treat the element as an extension of the legacy dot space. • Allow the circle to extend beyond the edge of the layout.
Don’t • Show the entire circle within a composition. • Place the element over people or key subjects. • Use the circle dot space as a framing device around photography.