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Securitas
About us
    Tone of Voice
    Brand architecture and naming
    Brand Communication (OLD)
    Brand communication
    • Brand communication concept
    • Brand communication guidelines
    Contacts

Why we’re here and how we sound

© Securitas AB 2025. See a different world.

Visual Identity
    Design Principles
    Core Elements
    • Logotype
    • Typography
    • Color
    • Imagery
    • The Dot Space
    Supporting Elements
    • Iconography
    • Illustration
    • Infographics

Tools and rules for a consistent brand

© Securitas AB 2025. See a different world.

Brand Experience
    Print collateral
    • Business card
    • Brochures / reports
    • Posters
    • Roll Ups
    Digital Communication & Social Media
    • Social Media
    • Digital Communication
    MS Office
    • PowerPoint
    • Word
    Product Sheet
    Uniforms & Vehicles
    • Uniforms
    • Vehicles
    Signage
    • Client signs
    • Flags
    Branded Items
    Purpose Branded items
    • Purpose Digital materials
    • Purpose Printed materials
    Protectas
    Co-branding
    • Creating co-branding
    • Third party usage / Endorsement
    Sponsorship

Bringing our brand to life

© Securitas AB 2025. See a different world.

Digital Experience

Home About us Brand communication

Brand communication

The way we communicate our brand shapes the market’s understanding of who we are and what we do. It’s how we build recognition and trust. And how we make ourselves relevant to customers, partners and employees. Good communication is both clear and consistent.

Brand communication concept

Brand communication guidelines

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Brand Communication (OLD)

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Brand communication concept
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© Securitas AB 2025. See a different world.
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