Why we’re here and how we sound
© Securitas AB 2023. See a different world.
Tools and rules for a consistent brand
Bringing our brand to life
Home About us Brand communication Brand communication concept
Our brand communication concept expresses who we are, why we’re here, how we’re different, and how we want to be understood. It drives and directs our communication, helping us be consistent in everything we do and say.
‘See a different world’ is more than a tagline. It’s a rich, evolving story about the power of perception. Our story is about how an experienced eye sees things differently – and recognizes what others miss. We’re committed to making the extra effort: seeing the positivity, not only the threats. The potential within the everyday. And to believe in progress, always looking forward, setting our sights on something better. And never losing sight of what’s most important to others.