Securitas
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Securitas Brand Portal
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Securitas
About us
    Tone of Voice
    Brand communication
    • Brand communication concept
    • Brand communication guidelines
    Contacts

Why we’re here and how we sound

© Securitas AB 2023. See a different world.

Visual Identity
    Design Principles
    Core Elements
    • Logotype
    • Typography
    • Color
    • Imagery
    • The Dot Space
    Supporting Elements
    • Iconography
    • Infographics

Tools and rules for a consistent brand

© Securitas AB 2023. See a different world.

Brand Experience
    Print collateral
    • Business card
    • Brochures / reports
    • Posters
    • Roll Ups
    Digital Communication & Social Media
    • Social Media
    • Digital Communication
    MS Office
    • PowerPoint
    • Word
    Product Sheet
    Uniforms & Vehicles
    • Uniforms
    • Vehicles
    Signage
    • Client signs
    • Flags
    Branded Items
    Purpose Branded items
    • Purpose Digital materials
    • Purpose Printed materials
    Protectas

Bringing our brand to life

© Securitas AB 2023. See a different world.

Digital Experience

Home Visual Identity Supporting Elements

Supporting Elements

Unlike the core elements, the supporting elements aren’t necessarily the defining building blocks of the visual identity. They are, however, cohesive and expressive components that embody the design DNA of the brand. Bespoke iconography and custom infographics make certain that whatever information we as a brand need to communicate, we are doing with quality, consistency and recognition.

Iconography

Infographics

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The Dot Space

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Iconography
Securitas
© Securitas AB 2023. See a different world.
www.securitas.com