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Tools and rules for a consistent brand
Bringing our brand to life
Home Brand Experience Branded Items
Branded items should be chosen with thought and care. They represent our brand and are just as important as any other branding we do. It’s important to establish a consistent approach and use the right tools for the right purpose.
For branded items, we using three types of branding.
02. The Dot Space
Used externally, the logotype will be the obvious choice for representation and recognition.
The logotype are primary used on a SEC Navy Blue background color, but White and SEC Light Grey can also be used as background colors.
The symbol can be used alone, when applied in a context when you are already familiar with Securitas.
To create a vibrant, energetic visual expressions our Dot Space can be applied on our branded items. The Dot Space must be paired with our logotype.
The Dot Space can be used alone, when applied in a context when you are already familiar with Securitas.
We also see a potential to build an more approachable and relatable brand through the opportunity of communication in this context.