Employer Branding | Securitas Brand Portal

These guidelines summarize the foundation of our Employer Branding concept, designed for use across all Securitas countries. They are published on the Global Brand Portal to provide clarity, consistency, and inspiration for employer branding initiatives.

The Purpose

This concept is specifically created for Employer Branding initiatives and communication with employees and candidates.
It must not be used as inspiration or applied in other communication areas (e.g., client marketing, corporate sales, or general brand activations).
The EB concept translates our People Promise into clear, creative, and consistent messages that bring our employer identity to life.

Overarching tagline

See a different world

This is the standard tagline, directly connecting our Employer Brand to the broader Securitas brand.
It can also be adapted by switching out the word different to fit a specific theme or focus:
See an inclusive world
See a promising world
See an inspiring world
This flexibility ensures we can keep our communication fresh and relevant, while always staying anchored to the core brand narrative

The People Promise

Our People Promise is the unspoken contract between Securitas and our employees. It defines what we offer, what we expect, and why people choose to join and stay with us.

More specifically:

The People Promise answers the question: “Why should someone work here?”
It reflects the exchange that happens when an individual chooses to work at Securitas – what the company provides in return for their contributions, skills, and commitment.
It goes far beyond pay. It includes culture, career growth, learning opportunities, flexibility, sense of belonging, and the chance to make a difference in society.
It is what differentiates Securitas from competitors in the eyes of employees and candidates – the blend of tangible and intangible elements that make us an attractive employer.

The three global pillars

The People Promise is built on three global pillars, representing the foundation of what we offer our people:

Opportunity

We see potential in every person and situation.

Growth, development, and career possibilities
Helping people unlock their future at Securitas

People

We open our eyes to all that’s good.

A culture of camaraderie, belonging, and trust.
Diversity, inclusion, and shared pride in our work.

Purpose

We make the world a safer place.

Our core reason for being.
Security as a meaningful and positive contribution to society.